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Facebook will feature 15-second video ads that will play directly in your Newsfeed later this year, Bloomberg News is reporting.

It appears Facebook plans to ask for between $1 million to about $2.5 million per day for each ad, depending who and how many Facebook members are targeted.

The autoplay 15-second ads will reportedly play silently, much like on YouTube and will only appear three times a day. Oh JOY!!!!!