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WATCH: Fiona Apple covers 'Pure Imagination' for Chipotle

WATCH: Fiona Apple covers 'Pure Imagination' for Chipotle
Posted September 13th, 2013 @ 1:24pm

Listen to Fiona Apple on iHeartRadio

Fiona Apple is teaming up with Chipotle for the burrito company's latest promotional campaign.  Apple recorded a cover of the song "Pure Imagination," originally handled by Gene Wilder in the 1971 film "Willy Wonka and the Chocolate Factory." 

Apple's new spin on the song accompanies an animated short titled "The Scarecrow." 

Set in a dystopian fantasy world, the clip tells the story of the title character's attempt to provide an all-natural and sustainable alternative to processed foods pumped out of factories. 

There's also a "Scarecrow" game to go along with the video, which anyone interested can learn about at

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